Skin Icon
In a saturated skincare market full of noise, Skin Icon had a clear goal: to become the trusted destination for high-quality, authentic skincare products from around the world. From top-tier Korean routines to cult US and UK brands, Skin Icon needed a brand and digital storefront that radiated trust, clarity, and care.
Webify was brought on board to translate this vision into a full brand identity and seamless online experience.
Year
2024
Scope of work
Branding & Web Development
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Our Role
We collaborated with the Skin Icon team to build a brand and platform that reflects their commitment to genuine skincare, product education, and customer empowerment. From tone of voice to layout, every detail was crafted to inspire trust and beauty without compromise.
Brand Story & Identity
Skin Icon’s story is rooted in the belief that everyone deserves access to effective, safe, and diverse skincare. We brought this mission to life through:
Logo & Visual Identity
A minimalist yet elegant mark that evokes purity, confidence, and timeless beauty.
Color System & Typography
Soft, clean tones paired with editorial-inspired typography to reflect both scientific credibility and luxury aesthetics.
Brand Messaging
We crafted a human-centered voice focused on transparency, education, and confidence — emphasizing phrases like “authentic skincare from trusted sources” and “feel confident in your skin.”
Creating a Trusted Global Skincare Experience
Results
The new Skin Icon brand and platform have helped build a loyal, growing community of skincare lovers who trust the source and quality of what they buy. With an elegant brand presence and user-friendly website, Skin Icon is fast becoming a go-to name for curated global skincare in Nigeria and beyond.
